Know which leads are
ready to buy.
Automatic 0-100 intent scoring powered by engagement signals. Completion rate, rewatch behavior, CTA clicks, and email captures all feed into a real-time lead temperature.
No credit card required
AI-powered scoring, zero manual work.
Intent Score (0-100)
Every contact gets a score based on how they engage with your videos. Higher score = hotter lead.
Temperature Labels
Cold (0-25), Warm (25-65), Hot (65+). Quickly filter your pipeline by lead temperature.
Multi-Signal Analysis
Score factors in completion %, watch time, rewatches, pauses, CTA clicks, and email capture.
Real-Time Updates
Scores update as viewers interact. A cold lead can become hot after a single engaged session.
Pipeline Prioritization
Sort contacts by score. Focus sales efforts on the leads showing the strongest buying signals.
Score History
Track how a lead score changes over time. See which videos moved the needle.
They watch. You know.
Share gated videos
Send videos with email gates enabled. Captures become scored contacts automatically.
Engagement builds score
Every rewatch, CTA click, and completed view increases their intent score.
Prioritize outreach
Filter by Hot leads in your CRM. Reach out to the most engaged prospects first.
Frequently asked questions
How does Capso score video leads?
Every viewing session feeds an intent score from engagement signals — completion rate, total watch time, rewatches, CTA clicks, email capture, pauses, and rewinds — so the most engaged viewers rise to the top.
What do the cold, warm, and hot labels mean?
Scores from 0–100 map to lead temperature: cold (0–25), warm (25–65), and hot (65+). Hot leads watched deeply, rewatched key sections, or acted on a CTA — they're ready for outreach.
Where do I see my scored leads?
The leads dashboard ranks contacts by intent with their full activity timeline — which videos they watched, how much, and what they clicked — so follow-up is prioritized for you.
Can lead scores trigger follow-up?
Yes. Pair scoring with Capso's CRM and follow-up tooling to act on hot leads while the interest is fresh, instead of digging through view counts.
Focus on hot leads.
Stop treating all leads equally. Let engagement data tell you who is ready for outreach.
No credit card required